Below is a list of S.M.A.R.T Copy Designs main specialty services. If what need is not listed, please contact me.


 Autoresponder Series

An autoresponder series is a series of 5-7 emails (not including the acknowledgement email) designed to bring leads and customers back to a specific page and compel them to take a specific action such as donate, sign up, or sponsor.

Because only a microscopic number of website visitors act on the first visit to a site autoresponders are designed to lure visitors back with interesting and informative information.

This follow-up tactic also helps to build your relationship with your customers and establish trust. An autoresponder series can include more than 10 emails depending on the purpose of the series.


Teaser Email

A teaser email is designed to direct readers to a “microsite”  or a landing page where they can order or sign up for a product or service. Teaser emails are usually 1/2 to 2 pages long. But the length should be determined by one factor–how many words are needed to compel the reader to act.

Long-Copy Email

Long-copy emails are designed to get the reader to click-through to a landing page. This copy is usually about 2-4 pages and depends on the product or serve and what it takes to convince the reader to click.

Lead-Generation Email

Lead-generation email is similar to a teaser email. Its purpose is to invite and persuade your readers to click-through to a landing page where they can claim a free offer such as a report, checklist, and white paper, or some other piece of valuable information or product.

Website Copy and Packages


A microsite is a long-copy website; its purpose is to sell. It is the equivalent of a 6-8 page sales letter. It includes landing, contact, about and order page (if necessary).

Website Package 1

Nonprofits that have one message or a single product line would benefit from this package. It includes a home page and up to five additional pages. Copy only.

*WordPress web design is available for an additional charge.

Website Package 2

Small-medium size nonprofit organizations should choose this package. It included a home page and up to 10 additional pages. Copy only.

*WordPress web design is available for an additional charge.

Simple Home Page

A simple home page consists of a headline and up to 300 words of text describing your organization or a particular service or product and how it will be of value to your visitor. Your unique selling proposition (USP) will be woven into the fabric of the copy.

Other Specialty Services

  • Direct Mail
  • eAppeals
  • Blog posts
  • Appeal Letters
  • Devotionals
  • Articles
  • Brochures
  • Postcards

Contact me to get started.

To view writing samples click here . . .